Pricing that ends in leads —
not surprises.

One simple model, priced by the size of your site — not by credits you have to count, and not by who you are. Every plan counts your leads, includes generous AI, and lets you set a hard ceiling. Cancel any month — your fixes stay yours.

Pick the tier your site falls into

The free scan counts your pages & products and tells you which tier fits — no guessing.

Prefer we set it up with you? See Onboarding & Setup →

Starter
£129 /mo
billed annually · £155/mo monthly
1 website · up to 150 pages

Perfect for simple brochure sites, local businesses and early-stage shops.

  • Full scans with evidence-backed recommendations
  • SEO, meta & schema fixes with one-click rollback
  • Content & social drafts
  • Leads counted & attributed by source
  • Generous AI included · hard ceiling you set
  • Monthly scan cadence · email support
Start free scan
Most popular
Growth
£229 /mo
billed annually · £275/mo monthly
1 website · up to 1,000 pages / products

For growing e-commerce, multi-page service businesses and content-heavy sites.

  • Everything in Starter
  • Weekly scans, higher depth & priority processing
  • Google Ads & Search Console analysis
  • Blog pipeline: brief → draft → your CMS
  • Generous AI included · hard ceiling you set
Start free scan
Scale
£429 /mo
billed annually · £515/mo monthly
1 website · up to 5,000 pages / products

For large e-commerce stores, multi-location brands and complex sites.

  • Everything in Growth
  • Deep product & category coverage
  • Multi-location support
  • Daily at-risk monitoring · priority support
  • Generous AI included · hard ceiling you set
Start free scan

Generous AI is included in every plan — scanning, drafting, SEO fixes, ad analysis & weekly learning. You set a hard monthly ceiling, so it's never a surprise bill.

Bigger than 5,000 pages? Talk to us about Enterprise →

Managing more than one website?

Add as many websites as you like from inside your account — each one is priced by its own size, at the same rates above. Two small sites on annual billing is simply £129 × 2. No separate agency plan, no negotiation, no surprises.

Freelancers and agencies run all their clients on one board this way — multi-client view, per-client memory and task routing are built in.

Don't want to touch the technical bits?

Not sure what GA4 or Search Console even are? That's fine — add Onboarding & Setup to any plan and we get you to a working system, together, on a call.

Onboarding & setup
£149–£449 one-off
Free on annual plans
by site size
Small · ≤150p£149
Medium · ≤1,000p£249
Large · ≤5,000p£449

The fiddly first-time setup, done with you — a working system, not a blank screen.

  • Connect GA4, Search Console, Google Ads & your CMS
  • Define what a "lead" means for your business
  • First scan walked through with you on a call

Want us to run it for you, ongoing? Talk to us — we scope done-for-you work to your site and goals.

Every plan ends in leads — honestly measured

Rankings and traffic are vanity. We define what a lead means for your business and count every one — so you're paying for outcomes, not impressions.

Included in every plan

Lead counting & attribution

  • A lead defined for your business — form, call, order or booking
  • Counted & traced across Google, ads, your site and orders
  • Leads-by-source, honestly labelled — no vanity metrics
Included in every plan

Lead Intelligence

  • Channel Leverage — where the next £ buys the most leads
  • Conversion-gap fixes that lift the site's lead rate
  • Lead ledger & CRM handoff

AI is a control, not a meter

We don't sell credits or ration the work. Generous AI is included in every plan. You set a hard monthly ceiling, and we route every task to the cheapest capable model — so you get the work, not a black box.

Generous AI, included

Covers all scanning, drafting, SEO fixes, ad analysis and weekly learning — built into every plan. No credits to count, no packs to buy. Most businesses never think about it.

You set the ceiling

Set a hard monthly limit. When it's reached, AI work pauses and we notify you. Nothing continues without your permission — no runaway bills.

Cheapest capable model

We automatically route each task to the most cost-effective model that can do it well. You get the result; we sweat the cost.

Your AI spend this month
Growth plan
£12.80 used within your ceiling
Hard monthly ceiling
£50 — pauses AI when reached · change anytime

Same principle as the rest of the product: the system does the work, but you always decide the boundaries.

No contract · Cancel anytime · Fixes stay yours

Common questions

How do I pick a plan?

Run the free scan — it counts your pages and products and tells you which tier your site falls into. No guessing, and no picking a smaller tier than your site actually needs. Want help getting set up? Add Onboarding & Setup to any plan.

I don't know what GA4 or Search Console even is — is that a problem?

Not at all. Add Onboarding & Setup (from £149 one-off, free on annual) and we connect every data source, define your leads and run your first scan with you. You never have to touch the technical setup.

I manage several websites — or I'm an agency. How does that work?

Add every website inside one account — each site is priced by its own size at the same rates, and you get one board across all of them with per-client memory and task routing built in. Same pricing whether you're a business with three brands or an agency with thirty clients.

Do I have to worry about AI usage or credits?

No. Every plan includes generous AI and there are no credits to count or packs to buy. If you want the certainty of never being surprised, set a hard monthly ceiling — when it's reached, AI work pauses and we notify you. Nothing runs without your permission.

Do you guarantee leads?

No — and we're proud of that. Nobody honest can. What we guarantee: every action shows its evidence, every lead is counted and traced, and you can leave any month if it isn't working.

What happens if I cancel?

You can cancel any month. All fixes applied to your site stay yours. We do not reverse changes when you leave (unlike some competitors).

Start with a free scan

See real findings about your site before you choose a plan. No card required.

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