About
leadbydata is built and operated by Perceptive Consulting Solutions, a UK consultancy that has run marketing and technology for small and mid-sized businesses for years — hotels, storage companies, wholesalers, clinics, retailers.
AI moved the line between what a person has to do by hand and what a machine can do. The labour of marketing — auditing the site, finding the wasted spend, writing the meta and the blog, watching the numbers, measuring the outcome — can now be automated. The judgement can't, and shouldn't. We built leadbydata to sit exactly on that line.
It wasn't built to be sold. It was built because running real clients' marketing honestly is hard: the work is endless, the evidence lives in six different Google screens, and proving that any of it produced an enquiry is nearly impossible. So we built the system we needed — one that reads the data nightly, proposes fixes with the evidence attached, does the work after a human approves it, and then measures whether it moved anything.
It ran our own client fleet — 12 real businesses — before it ever had a public name. Every feature on this site exists because one of our clients needed it. The proof page is our own client work, measured by the platform itself.
The principles
Evidence over adjectives. Every recommendation shows the numbers that justify it, in plain English.
Nothing publishes itself. Every action is approved by you.
Leads observed & attributed — never "generated". We count and prove; we don't promise.
No lock-in. Subscription, leave whenever, and the fixes stay yours.
Verdicts either way. If an approved action didn't move the numbers, the platform says so.