The Lead Generation module
Every agency promises leads. Almost none can show you which pound produced which enquiry. This module closes that gap — not with bigger promises, but with a ledger.
You define it
For a hotel, a lead is a booking. For a clinic, an appointment. For a wholesaler, a quote. For a shop, an order. You tell the platform what counts — then every fix, post and campaign is optimised toward it and measured against it.
Form fills, phone calls, orders, bookings — logged in one ledger and tied to the channel and page that produced them. Connected to your order or booking system (Shopify, WooCommerce and more), so "it worked" means enquiries and orders, not impressions.
The data usually says one or two channels matter most right now. We rank your channels by the real cost of a lead from each — then focus the work where your next lead is cheapest, while building the channels that make every future lead cheaper.
Pages losing you enquiries — no form, no phone number on mobile, a buried contact path — found and fixed with your approval, then measured. The leaks you can't see are usually the cheapest leads you're missing.
It learns — including from failures
Including the ones that didn't work. It gets smarter about your industry every month — and shows its confidence honestly: advice based on 3 similar businesses reads differently from advice based on 90.
What it deliberately doesn't do
No lead reselling, no shared leads. Your leads come from your own site and channels — you never bid against competitors for them.
No per-lead billing. Flat subscription. We have no incentive to inflate counts.
No messaging your customers. When a lead exists our job ends: it's handed to your inbox or CRM with its source. We integrate with your CRM — we don't replace it.
No revenue promises. Instead: every action shows its evidence, every lead is counted and traced, and you can leave any month — the fixes stay yours.
Lead Generation is included in every plan — counted, attributed and improved from day one.
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